UdisGranolaBars 287x300 Udi’s Chocolate Chip Granola Bars

One of three new soft and chewy granola bars all containing honey, Chocolate Chip Granola Bars from Udi’s Gluten Free are packed with antioxidants, Vitamin E and zinc.

The bars, which contain gluten-free oats, chocolate chips and almonds, are perfect for an on-the-go snack.

Founded in 1994, Udi’s now is the No. 1 gluten-

free brand in America. The company’s product line includes bars, breads, bagels, rolls, pizza crusts and tortillas.

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Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before.

FoodBev.com reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.

Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.

While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.

One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.

Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.

Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.

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Credible Cravings has developed a line of bars designed for mothers-to-be.

The bars feature ginger, which has properties that alleviate nausea and upset stomach, often symptoms encountered while pregnant. The bar also is sweetened with honey and joins Oatmeal Cranberry and Chocolate varieties.

Credible Cravings produces a line of organic, whole food snack bars that support the unique nutritional needs of a pregnant or breast-feeding woman. Founded in 2013, the company is based in Irvine, Calif.

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